Press & BRAND
Our Philosophy.
Sloooths is more than just a brand, it’s a reminder to slow down, enjoy the moment, and find joy in simple things. We’re proud to represent good vibes, creativity, and community in everything we do.
Whether you’re writing about us or just curious about what makes Sloooths special, every collaboration, article, and partnership helps us spread that message a little further.
This page is here to help you find everything you need to share our story: brand assets, guidelines and media resources to make sure everything feels as smooth and friendly as we are. 🌿
Contact us.
We don’t rush interviews (obviously), but we’re always open to chat. If you’d like to feature Sloooths, collaborate, or request assets for an article, please reach out at press@sloooths.com
Sloooths is all about balance, kindness AND creativity. we want that to shine in every place our brand appears.
Here’s how to keep our look and voice consistent across everything from digital posts to physical PRODUCTS.
Logo.
Our logo is the heart of our brand identity... soft, minimal, and instantly recognisable thanks to the Sloooth nose in the “O”.
Use it with care and give it room to breathe (Sloooths hate feeling rushed). Below you’ll find versions for different uses, from light to dark backgrounds.
Font.
Typography plays a key part in keeping the Sloooths world consistent and full of emotions. Our main typeface, Bjola, is bold, rounded, and delightfully friendly, the perfect match for our calm and playful spirit.
Its chubby shapes and clean design bring a soft, cheerful warmth that feels right at home in Slooothville, from kids’ activities to cozy packaging and digital adventures.
Bjola reminds us that design can be simple, modern, and full of personality, just like us.
Please note that our fonts aren’t custom-made, so they can’t be downloaded directly from this page. If you’d like to use them, you can purchase the license directly from the provider here.
Illustrations & Characters.
Sloooths live in a world built on creativity, kindness, and connection. To keep their charm and personality intact, please avoid redrawing, modifying, or remixing our characters. Instead, use the approved illustrations available in this section.
You’re welcome to use the official Sloooths characters featured in our collection for press, educational, or collaborative purposes. However, please note that all other NFTs and tokens belong to their respective holders and are protected by their individual IP rights.
Backgrounds.
From yellow mornings to rainforest blues and cozy sunset pinks, these backgrounds were created to bring the Sloooths vibe wherever you are. Whether you’re designing content or setting up a presentation, these are made to keep things calm and colorful.
Each background includes our signature sloooth-nose pattern and a soft gradient inspired by Slooothville’s moods, perfect for adding a gentle dose of happiness to your day.
Colour Palette.
Our colour palette is inspired by nature, earthy browns, rainforest greens, warm yellows, and soft neutrals.
Together, they reflect our world: calm, positive, and full of life.
Cloud
#FFFFFF
Almond
#FFECCB
Honey
#FDD35B
Amber
#FBA24A
Lemon
#F1C40F
Sunset
#F39C12
Maple
#E67E22
Ambern
#D35400
Cocoa
#D89F70
Clay
#BB7454
Berry
#843646
Choco
#4C0E1F
Moss
#B7CA64
Olive
#88A13A
Sprout
#81CB3A
Bamboo
#56931C
Minty
#0ED4AD
Lagoon
#16A085
Aqua
#75CAC3
Teal
#49979D
Sky
#16A6D5
Wave
#2B6BAD
Breezy
#5D88CD
Blush
#FEB6BC
Rosey
#D6858C
Coral
#ED6D67
Crimsun
#B03E38
Lilac
#D7BFEB
Vibe
#9F86C1
Amora
#8E44AD
Plum
#641E82
Mist
#95A5A6
Stone
#707D7E
Deep
#34495E
Shadow
#1F2D3B
If you’re ever unsure whether your use fits the Sloooths brand vibe or licensing guidelines, just ask! We’re always happy to help and make sure your project keeps the same positive energy as Slooothville. 🌿✨
Everything you need to represent Sloooths the right way. available for partners and community creators.
